Civil Society Organizations, governments at all levels, educational and research institutions, and others identify and represent heritage in various and sometimes incompatible ways.  Heritage workers who are concerned about fairness and righting historical wrongs face challenges in assessing what counts as underrepresented heritage and what would count as adequately or appropriately represented heritage.  I will take a broad view of the way that heritage places are represented in the United States to consider the interplay of various organizations, including national cultural institutions and local preservation organizations.  I consider collaboration and competition, different definitions of “underrepresented,” and demographic change.  I consider historical and current civil rights struggles as foundational for opening paths to self-representation.